The history of zeolite began in the 18th Century when Swedish Mineralogist Axel Fredrik Cronstead discovered the first zeolite mineral. It wasn't until the 1950's that zeolite was discovered in America. Zeolite has since become the "Mineral of the 21st Century" because of its numerous home and commercial absorbent applications that permanently destroy any odor, anytime, and anywhere.
Made from AMERICA'S PUREST ZEOLITE®, anew All-Purpose Granules originate from the Desert Valley region in Eastern California, where they are extracted from an exclusive mining pit before being transported to a Nevada-based milling facility. The granules are then refined with a proprietary manufacturing method to make them smaller (similar size to beach sand) and softer too, so they won't stick to your furry friend's paws, which reduces dust and tracking for a cleaner home.
With a POWERFUL ABSORBING ACTION®, anew All-Purpose Granules is your best solution to eliminate the tough everyday odors in your automobile and home - including litter boxes, basements, shoes, gym bags, closets, laundry rooms, trash cans, diaper pails, furniture, bedding, carpets, floors and much more. Color safe too. No perfumes or dyes in the granules makes it safer for your furry friend to breathe and lick its paws. Our zeolite has also been approved by the U.S. Food & Drug Administration for animal feed and classifies it as GRAS (Generally Regarded As Safe).
anew, POWERFUL ABSORBING ACTION, DON’T MASK IT. DESTROY IT.,
SPRINKLE AWAY LIFE’S TOUGHEST ODORS, AMERICA’S PUREST ZEOLITE
and BETTER THAN BAKING SODA are registered trademarks of
SSB IP Holdings LLC and used under license by State Street Brands LLC.
anew All-Purpose Granules are distributed by
State Street Brands LLC, Milwaukee, WI 53202
©2020-2025 SSB IP Holdings LLC. All Rights Rsrvd.