The history of zeolite began in the 18th Century when Swedish Mineralogist Axel Fredrik Cronstead discovered the first zeolite mineral. It wasn't until the 1950's that zeolite was discovered in America. Zeolite has since become the "Mineral of the 21st Century" because of its numerous home and commercial absorbent applications that permanently destroy any odor.
Made from AMERICA'S PUREST ZEOLITE®, anew granules originate from the Desert Valley region in Eastern California, where they are extracted from an exclusive mining pit before being transported to a Nevada-based milling facility. The granules are then refined with a proprietary manufacturing method to make them smaller (similar size to beach sand) and softer too, so they won't stick to your furry friend's paws, which reduces dust and tracking for a cleaner home.
anew, POWERFUL ABSORBING ACTION, DON’T MASK IT. DESTROY IT.,
SPRINKLE AWAY LIFE’S TOUGHEST ODORS and AMERICA’S PUREST ZEOLITE
are registered trademarks of SSB IP Holdings LLC and used under license
by State Street Brands LLC.
anew CAT LITTER BOX DEODORIZER is distributed by
State Street Brands LLC, Milwaukee, WI 53202 USA
©2025 SSB IP Holdings LLC. All Rights Reserved.